For Starters Web Content
These days, having a website for your business is arguably just as important as the business itself. Maybe even more so, since we truly do live in the age of representation. It's now a fact of life: people check out the product or service they're looking for online--almost always. They might even prefer to complete their entire purchase from the comfort of their home, so a decent website with strong copy and effective messaging is crucial. This package includes 4 Pages of web content (i.e., Home, About, Services, Contact). This is the ideal package if you're a new businesses in need of a website that builds credibility and extolls the benefits of your brand to the wild, wacky world.
For Starters SEO Web Content
You need quality web copy. That's a given. But sometimes you also need that special keyword infusion. After all, we all need to be found. And being found is a modern-day art form. This package includes search engine optimization (SEO) keyword research, along with 4 pages of SEO copywriting. Learn to effectively use SEO keywords as part of a strategy that helps you stand out from the competition. You want copy that uses the right words, but not in a repetitive, insulting way that bogs down the text and makes clients-to-be roll their eyes and move on to the next one. I can write web copy that integrates your SEO keywords and phrases naturally and easily (deceptively so!). I also include a keyword list you can look to for your future web content.
Web Content Revamp
My mother was an English teacher who made a habit of breathing down my neck and pointing out even the slightest error or grey area in syntax, diction, or general excellence. Let me do the same for you. These may seem like small details, but they make all the difference in the world when it comes to establishing credibility and authority in your vertical. It's like wearing pants or a tie that's a tad too short. It puts people off even if they never say so. Included in this package are 4 pages' worth of editing for grammar, spelling, and word flow. If you know in your heart that your site's content isn’t where it needs to be, or it’s not accomplishing what you want it to, it's high time for that revamp!
SEO Web Content RevampEverything good and worthwhile in this world is open to improvement, and to evolution. The more you think about that, the truer it becomes. This package includes SEO keyword research, and 4 Pages of SEO editing. If you're happily married to your content but want it to play more effectively to the strengths of those crucial keywords to improve your Google rankings, this one's for you. Don't let anyone tell you that you have to sacrifice the quality or the poetry of your website's copy in order to bend to the will of search engines. Not true. I'll help you sustain your message, your unique tone, the playfulness of your voice--whatever it is that you know sets your business apart from the rest--while enriching your copy with that SEO magic on the lowdown. I also include a keyword list for future reference.
Blogs on the Regular
You got the memo. We all did. Google yearns for your original, high quality, keyword-laden content. So the more you have, the better to feed the beast. But it's not easy to produce a constant stream of quality, nourishing material that your readers and buyers-to-be can devour with their morning cup of coffee. Quality blog writing takes time, effort, and at times, thoughtful research. This package includes 5 blog posts per month. Blogs can go a long way toward upping your web traffic, attracting more customers, and ultimately boosting your sales. When done right, blogs cater to your target audience in truly engaging and meaningful ways. They can be informative, educational. They can keep it real, be your buyers' best friend. However you slice it, more meaningful connection breeds stronger brand loyalty. You'll know its working when you notice your loyal customers sharing your blog posts with their friends and colleagues. This is how you do business now. Wanna swap blogs for more heavily researched articles? Let's talk.
Social Media Roots
Many of your clients will likely discover you via social media for the first time. Never underestimate the power of first impressions! Can you count your business's social media accounts on one hand? Two hands? Although it can get really overwhelming, it's crucial to make sure your branding is consistent across all of your online forums, and yet also tweaked to cater to the unique superpowers of each individual social media universe. Included in this package are bios for 4 social media accounts: LinkedIn, Twitter, Facebook, and Instagram, for example. This is a great way to firmly establish your business's identity while boosting the visibility and dominance of your brand.
Social Media Upkeep
Social media runs the show when it comes to your business. You know it. We know it. And we all know it can be a real pain (and time-drain) to properly oversee and maintain all the different accounts, formats, bios, and posting schedules, while also staying up-to-date with the latest updates and changing trends of each. Remember what it's like to sit outside, under a tree, and not have to worry about thumbing a device? Maybe not. But the option is there. In addition to bios for 4 social media accounts of your choice, I will write 2-4 weekly social media posts for use across your various accounts. Your space is often limited, which means it's more crucial than ever to use your words wisely and be concise yet poignant. Our forte.
Rocket Launch Campaign
You're doing it. You're finally taking the leap and projecting your product or service into the colourful, complex world. Or you're in the process of introducing a new element to your existing business. Either way, bite, punch, and kick-start are your strongest allies. This package includes a product or service description, tagline, media kit, membership email, and press release. I'll help you create copy that makes buying what you're selling a no-brainer. Whether its on the packaging itself, in your online store's descriptions, or both, this is core storytelling. I'll also include handy messaging tips you'll need to get media all riled up and interested in spreading the word on your behalf.
Print Copy Kit
Print is not dead. Never underestimate the very real strength of a business strategy that takes advantage of all available mediums. While it's true that we're living in a virtual era, taking up space in the physical world has arguably never been so important. Why? Because when you go there, you set yourself apart. Not to mention, you reach a more diverse cross-section of humans. You succeed in grabbing people's attention as they're moving through the world, going about their daily business. This package includes 1 flyer, 1 poster, and 1 pamphlet's worth of concisely crafted content. Whether you're promoting a one-time event, an ongoing campaign, or your business more generally, print copy that says what it came to say is your adoring friend.